KRÉN
₹549order

wear, don't overthink. it's printed on the box.

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editor's letterissue 01

from the founders

we didn't make a treatment.

nobody needed one.

we made krén for the three seconds before you walk out the door. the second look in the mirror. the hand that goes back to the cupboard for something with sleeves.

it's a skin tint with a brush. brush it on, give it a minute, and the only thing left to think about is where you're going.

this is our first issue. it's about the sleeveless top, and everyone who wore it anyway.

wear what you want.niyati and yash, founders

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a woman in a white tank top in a garden, holding krén

white tank, a park in mumbai, no second look.

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the featureissue 01

summer, 2026

38 degrees, and the full sleeves stayed in the cupboard.

a sleeveless top is a small decision. it shouldn't take three seconds of standing in front of the mirror.

"tiny little confidence boost, but i'll take it."from her reel, p.12

this summer, for a lot of us, it didn't. the tank top went to the park. the strappy blouse went to the sangeet. the vest went to the gym, and stayed on after.

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the test

the white shirt test.

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lab notesissue 01

one shirt, one stick, no retakes

  1. 01brushed on.
  2. 02white shirt on. arms up.
  3. 03shirt off. checked.
resultno marks on the shirt.transfer-proof, once it sets.
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the mirrorissue 01

find your shade

hold your wrist to the page.

we brush on all three shades. two will sit on your skin. one will disappear into it. that one is yours.

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hold your wrist here
fig. 1. from the top: pearl, haze, ember.

p.08, find your shade

hold your wrist to the page.

fairyour skindeep

hold your wrist inside the frame, in daylight.

slide to your skin. the shade that melts in is yours.

your camera stays on your phone. nothing is recorded or sent. a guide, not a guarantee.

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the brush, up close. one per shade.

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the castissue 01

six women

no second thoughts.

we sent krén out before launch. this is what came back. tap a film for sound.

fig. 1. white tank, the park.
fig. 2. the printed top.
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fig. 3. the white vest.
fig. 4. the pink tank.
fig. 5. the purple tank.
fig. 6. the pink wrap.
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cap off. the brush is built in.

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beauty deskissue 01

the tint is for today. the skincare is for every day.

niacinamide
the one everybody's heard of. looks after your skin barrier.
alpha arbutin
for a more even-looking tone, over time.
tranexamic acid
gentle enough to wear every single day.

how it goes on

  1. brushonto clean, dry underarms.
  2. setgive it a minute. soft-matte.
  3. gotransfer-proof, sweat-resistant.
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one for you. one to pass on.

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in the bagissue 01

the duo

one for the gym bag. one for the wedding clutch.

two sticks, so one is always where you are. same shade twice, or one of each if you sit between two.

₹1,098two sticks. free delivery.

add the duo
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lettersissue 01

letters.

genuinely forgot i was wearing it. blends in under 10 seconds and feels like nothing.aanya s., 24
wore it under a white kurta all day and found zero marks on the fabric.pritha m., 28
i use it before the gym every morning and it doesn't budge through the whole session.riya k., 22
i was expecting it to look cakey. it doesn't. the shade i picked was exactly right.divya n., 31
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ask krénissue 01

ask krén.

"will anyone see it?"

not if the shade is right. that's what page 08 is for.

"will it come off on my white shirt?"

not once it sets. see page 06.

"will it last the gym?"

it's sweat-resistant. that's why the duo has one for the gym bag.

"what's in it?"

niacinamide, alpha arbutin and tranexamic acid, in a tint.

"i sit between two shades."

take the duo. one of each.

"delivery?"

free, anywhere in india.

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a second coat, not a second thought.

krén underarm skin tint. pearl, haze, ember. ₹549.

KRÉN

wear what you want.

tear here. or don't, it's a website.

order card. issue 01.

krén underarm skin tint. a second coat, not a second thought.

tick one
tick one
second stick

only few left.

free delivery across india. made in india · small batch.

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